Ugandan, US-based artist Apollo BW has just released his new jam titled Oh Uganda, a song that celebrates Uganda’s identity, beauty and spirit.
Apollo stands far from home now, oceans and time zones away, but Uganda has never learned how to stay quiet inside him.
Oh Uganda marries modern Afrobeat rhythms with melodic pop structures. The beat is mid-tempo and danceable, built around percussive rhythms and light electronic textures that make it feel both uplifting and accessible.
The beat begins like a heartbeat, steady, confident, familiar and Apollo’s vocal delivery is smooth and expressive, leaning into catchy hooks that are easy to sing along to.
When it comes to production, Nessim did justice with his crisp production quality that fits well alongside international Afrobeat offerings.
The melody carries him back, not to one place, but many. To crowded streets and open skies. To the feeling of belonging without explanation. To the quiet pride of knowing where you’re from, even when your life has taken you elsewhere.
A melodic chorus designed to linger and evoke a sense of pride and warmth. And somewhere between the chorus and the final beat, the song becomes bigger than him. It belongs to anyone who has ever carried home in their chest. Anyone who knows what it means to love a place fiercely even from far away.
When it comes to the video, it feels like a celebration unfolding in real time. Faces glow. Colors pop. Movement replaces nostalgia. This is not Uganda as a postcard or a museum piece, it’s Uganda alive, breathing, stylish, confident. A country not asking to be understood, only to be felt with the aerial views of the waterfalls, the game parks, the animals, the greenery and the cultural dancers.
Apollo doesn’t try to teach or lecture. He doesn’t list landmarks or history. Instead, he lets the rhythm speak, lets the hook repeat like a promise: we are still here. We are joyful. We are modern. We are ours.
The imagery frequently showcases vibrant scenes, movement, and fashion, matching the upbeat nature of the song.
Visual themes lean into celebration, community, and style, rather than documentary depictions of the country’s landscapes or history.
At a time when Ugandan artists are increasingly aiming for global visibility, Apollo BW represents a unique voice, one that bridges the diaspora and home audiences.
